6 Can’t Miss Real Estate Door Knocking Scripts

Website: Home Value Leads
Our Take: This is a great, actionable article on the lost art of door knocking

Real estate agents must consistently look to put potential clients into their sales pipeline. By consistently filling up the pipeline, real estate agents are capable of moving potentials up the ladder. The top of the ladder is when real estate agents make their money. Those top of the ladder potential clients become actual clients.

To fill the pipeline, real estate agents must use marketing techniques to discover potential clients. At Home Value Leads, we often write blogs advising real estate agents how they can fill their pipelines. One of the ways that real estate agents can most definitely fill their pipelines is by knocking on doors.

Door knocking has become the ugly stepchild in real estate agent marketing. We’ve discussed in length why. Many real estate agents believe social media marketing is all they must do. Successful real estate agents know that’s just not true. To be as successful of a real estate agent as you can, you must look at all forms of marketing.

Our latest blog is a primer on door knocking. Make sure to check it out. Then, after you’ve checked it out, think about one of the six door knocking scripts we’ve written here. The door knocking scripts here are just examples for you to consider. Don’t take these as the end all and be all of door knocking scripts.

Cold Opening Scripts
“My name is ______. I’m a real estate agent. I’ve been studying your neighborhood and just noticed that one of your neighbors sold their home for _____. Have you ever thought of selling your home?”
“My name is ______. I’m a real estate agent. I noticed that one of your neighbors listed their home for _____. Have you ever thought of selling your home?”
“My name is ______. I’m a real estate agent. I’ve been studying your neighborhood and just noticed that one of your neighbors sold their home for _____. Have you ever thought of selling your home?”
“My name is ____. You’ve got an absolutely beautiful home. I’ve been researching the area and wanted you to be aware that home prices are higher than they’ve been in a long time. Have you ever considered selling?”


Questions for Cold Door Knocking Scripts

Why should I introduce myself?
It might seem like introducing yourself right away doesn’t make sense. After all, you could just go into a pitch. But, let’s consider the situation. You are knocking on someone’s door in the middle of the day to ask them if they’ve ever thought of selling their home.
You have no real basis for knocking on their door other than the fact that you’ve studied their neighborhood and know that you could sell their home for a lot of money. You want to establish first, before even establishing that you’re an expert, that you’re no threat to them.
Never discount the power of an introduction. It says you’re confident and you’re not afraid. It will also put the person who answers the door at ease.

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